Each company is not the same as the location of consumers, as jeremy scott for adidas luxury brands such as well as Nike, Adidas such well known brand of sports, has always stuck to their position in the premium brand, still will not blindly cut prices; low end consumers, businesses once the price falls, jeremy scott 3 tongue to improve the brand will be very difficult in the long run, it is totally worth it; located in companies in the upscale market, with price reductions are competitive markets for low-end products, in fact, the interference does not share the same time, you lower the price of the brand image also decreases, so it will lose the premium brand market.
Adidas originals jeremy scott In a large number of companies to lower prices of the domestic apparel market is blind, there is no problem to consider the brand loyalty of consumers. Some national brands had difficulty in marketing, consumers of their brand of emotional buildup reaches a certain level, the company wanted, "Forget it, what brand, I go to meet obtained, so the price, some intermediate companies, wanted to do high-end products to enhance the brand, but because of a sudden, forced to follow price reductions; Finally, these premium brands, they attach the importance of competition in the underlying market will reduce a sub-brand price to join the competition in this market. In the process of reducing prices, the consumer brand of emotional identification decreases.
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