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In the first half, Adidas launched a "full-out effort to" brand campaign, which is the largest in the history of Adidas brand's global marketing activities. Shows the Greater China region as Adidas star status. Just this summer, Adidas will be invited to the world's top football clubs - Liverpool, AC Milan and Real Madrid, and basketball star Derrick Rose and Dwight Howard visited China. In the Adidas Group, announced the world's outstanding performance, jeremy scott 2012 the Adidas Greater China, then also confirmed that athletic performance series and sports fashion series in the Greater China market showed a substantial growth in sales, making the area a global group star of the first half of the region. Results released in August showed that sales in Greater China has achieved 0% in the second quarter of the phenomenal growth, results of the first half year 2010 increased 8% sales. Million euros, creating the history of Greater China a new high. Sports performance series strong growth, jeremy scoot especially running, outdoor and training products. In addition, expanding the classic series and continuous innovation is making the NEO series quickly occupied the lifestyle group in this market segment. Managing Director of Adidas Greater China, Mr. Gao Jiali impressive performance thanks to the unremitting focus on the sales channel training, vitality into the brand, retail store efficiency improvements, Greater China, the establishment of a new leadership team and to ensure that reasonable measures taken inventory. High charlie said: "Greater China in the first half with a full range of business improvement, as efforts to promote 'leading to the 0' China strategy has laid a good foundation." 2000, jeremy scott shop online the adidas Group in Greater China began the formation of a new leadership team, the entire enterprise renewed vigor, and found efforts. In the new leadership of the actions taken, the most important step that is committed to deepening cooperation with channel customers, for example, by adjusting the business model, encouraging consumers to reduce the excessive channel inventory.